PR Guide to Starting a Blog

PR 101: Establish an Audience
• Who blogs?
    • Journalists
    • Corporations (both executives and employees)
    • PR Pros / Marketers / Advertisers
    • Celebrities (Moby, Barbra Streisand)
    • Organizations
    • Everybody (etc.)
• Who’s your audience?
    • Friends, customers, general audience

Getting Started
• Find a Service Provider
  – Free:
     • Blogger.com
     • Blog-city.com
     • Typepad.com
  – Purchase:
     • MovableType
     • Radio.Userland.com

Download PR Guide to Starting a Blog

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