PR Guide to Starting a Blog
PR 101: Establish an Audience
• Who blogs?
• Journalists
• Corporations (both executives and employees)
• PR Pros / Marketers / Advertisers
• Celebrities (Moby, Barbra Streisand)
• Organizations
• Everybody (etc.)
• Who’s your audience?
• Friends, customers, general audience
Getting Started
• Find a Service Provider
– Free:
• Blogger.com
• Blog-city.com
• Typepad.com
– Purchase:
• MovableType
• Radio.Userland.com
Download PR Guide to Starting a Blog
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